Businesses will usually have records of previous, current and potential customers and clients, which they will keep in a database. Those precious pieces of information are a gold mine to some businesses, with the potential to create fresh leads and new sales in a matter of hours. Keeping those records up to date can pose issues, as records tend to stay in the archives and life moves on. If a customer moves home your business is not necessarily going to be told about it, but anything you send through the mail will be sent to their new address after they submit their change of address notification to the USPS.
The USPS, in turn, will not call and tell you to update your records accordingly, so generally it’s usually down to the client or customer to let you know they no longer live at their previous address. With that in mind, your database could be out of date without you even knowing. You may also have two or three separate databases across different departments in your business, making it even more difficult to keep track.
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