The National Change of Address Directory is monitored by the USPS. Anytime someone moves and updates their address with their local USPS facility, all systems are up-to-date, and mail can be forwarded to the new place while new mail is set up to go to the right location. Companies that have larger mailing lists can benefit from NCOA Link service software, for a variety of reasons.
A Lot Of Changes
Almost 40 million addresses are changed each year, so if you have a large mailing list, chances are, at least a few of them will have address changes this year. It’s impossible to cross-check all these addresses on your own, which is why the NCOA Link service is an exceptional tool.
Cross Checking
Some people do not provide a COA, so their mail isn’t forwarded at all. They may have forgotten or don’t care about “unsolicited” mail (like bulk mailings from companies). That means that you have paid money to send them something, and it is returned to you unless you put “current resident” on your mailings, which can be thrown away without even being read. Therefore, it’s best to use these services for cross-checking before you send mail.
Works For Companies
The best part of the NCOA Link service is that it’s not just for individuals. Business addresses and names can also be checked to ensure that the address is correct. Therefore, potential investors are missed, and your payments arrive on time.
Don’t Waste Hard-Earned Revenue
Another benefit is that you won’t waste money by sending mail that isn’t received. Whether you’re sending out bills or want to attract new customers (or bring back current ones), you need them to receive the mail that you send. If you only send one or two mailings a month, the cost-savings may not be that much. However, if you send hundreds or thousands of mailings a month, you could be throwing away money.
