The term millennial marketing applies to those individuals that were born between the early part of the 1980s, most definitions use 1982 as the start, through to the year 2002. This group for the most part largely grew up with the internet, with cell phones, and with an always “on”, always plugged-into technology mentality.
Many marketing experts see millennial marketing as the most challenging. This is because millennials have so much information at their fingertips and exposure to literally global content; this makes it difficult to create something new, exciting and inspiriting to attract new customers and a loyal customer base.
To get businesses up to speed with millennial marketing strategies, a general restructuring of marketing campaigns is often required. This starts from the ground up and is not just putting a new spin on an old concept.
Websites and Supporting Information
Having a strong, dynamic and content driven website is more important than ever with millennial marketing. This is the group that is most likely to research before they buy with almost 72% of people surveyed indicating that they do online research before a product purchase.
This means that you should have more than one source of information for your potential customers. Having a Facebook, Google Plus +, Instagram, Pinterest and Twitter presence are all good options.
Working for the Consumer
In general, millennial marketing and millennial interest in products has swung from the extravagant and luxury items of the 1990s to more practical and efficient products. The Prius is now the Cadillac of cars and the smallest, most streamlined phone is now the technology that replaces the huge laptop with all the bells and whistles.
Focusing the consumer’s attention on how the product benefits them and also how it helps on an environmental and global perspective is a big selling point. This is particularly true for college-age millennials that see corporate responsibility as just important as or more important than the cost of the product. Durability, multi-use products or products that fill a specific niche do well with this demographic.
Last, but not least, millennial marketing has to be unique, creative and original. While retro types of marketing can be effective, originality is still seen as critical to the vast majority of millennials.
Our millennial marketing programs will effectively attract attention to your product on college campuses.
