Promotional products can do wonders for the marketing success of businesses both big and small. However, much of that potential impact comes from the type of product used, how it is presented to the customer, and how the customer intends to use the item. Promotional products are best when they are long-lasting, cost-effective and versatile; this is why it is important to do research and know what your audience wants and needs so you can give them an item that addresses that. If your audience largely contains business professionals then your items need to be applicable to office use. If your target audience has a large percentage of stay at home parents then you need to choose an item that works well in a home and family setting. It is easy to see that there are many different options for promotional items but one of the best is business promotional calendars. They lend themselves to office and home use and can be effectively used by one person or an entire group.
Consider these findings from a recent PPAI Research study in regards to the use and retention of promotional items people received from businesses:
• Almost ¾ of the surveyed people turn to their wall or desk calendar when they need to check to see the day of the week or the month.
• More than half of those surveyed said that as a business they have used business promotional calendars to advertise and promote their services and products.
• Half of the survey respondents use a personal schedule book to check off daily activities and most of the remaining half of respondents use wall or desk calendar.
• Just under half of respondents said they have their calendar displayed at a central location in their home or officer where everyone has easy access to it.
• A large majority of respondents said that they keep promotional items, especially calendars, and use them several times a week.
It is easy to see why the calendar is such a powerful marketing tool for businesses today. If you ensure that you are putting your company name and message in one of the key places people are always checking throughout the day, you stand a better chance of getting new customers and repeat customers too. Business promotional calendars are indeed one of the best marketing items any business can use!
