Buying and selling within the agricultural sector has always been a unique realm. Industry analysts cite several complex reasons for this. For one, farmers have remained a unique and highly specialized community. They represent a tiny segment of the American workforce at less than 2 percent, according to the Bureau of Labor Statistics. That’s one of the reasons why classified advertising for farm equipment has remained a viable force within this sector.
Small and Specialized Industry
insular nature of the farming community at large, the specific and
narrow focus of the farming industry, the specialty of their
equipment and other factors means that classified ads have remained a
powerful vehicle for trading farm equipment between farmers. Across
all industry types, classified advertising was devastated by the
coming of the internet. Classified ads in major newspapers and
magazines all but disappeared, but with one major exception. Despite
the growth of online marketing and communication, classified ads for
buying and selling agricultural equipment in print remains a go-to
choice for many farmers. For most farmers, scanning the classified
ads in farm-oriented publications has remained exactly as it was
before the onset of the internet. Advertising in printed sources is
still the method of choice for buying, selling and trading used
Print With Online Versions
fact, internet-based platforms only enhanced classified advertising
for farm equipment. Rather than fight the online trend, agricultural
publications embraced it. They combined their print vehicle with an
online version to create even more effective platforms for farm
California Farm Equipment Classifieds Setting
internet search today on classified advertising for farms and
equipment in California reveals a wealth of hybrid print-online
classified mediums. Ag Source Magazine features both online and print
versions. That makes it a powerful option for classified advertising
for farm equipment in California resource. With 30,000 printed copies
distributed across 1,400 hand-picked racked locations, the magazine
can also be accessed online.
Check out Ag Source Magazine to learn about their classified advertising for farm equipment.
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