As a business owner, and especially if you have an e-commerce website, toying with the idea of a backup internet connection is always a consideration. While you may think that choosing a lower cost service at a low bandwidth rate may be a good idea but it will ultimately cost you money, there may be ways to optimize that all the time.
In general any company that does business online should have a backup internet connection. The amount of business you do per hour online, and the amount of time your primary internet connection is down will help you to determine just what you need for a backup service.
Typical Internet Downtime
Most of the major hosting companies and ISPs are now able to boast 99.99% uptime or better. This means that the typical downtime on the entire system is just minutes of the year; however that can vary from month to month.
Having a backup internet connection means that even those few minutes are not truly lost. Your system will automatically switch to the backup internet to continue to process sales and contacts, ensuring that you don’t lose any business or that customers don’t sense the glitch.
What that Means to You
If you are thinking that the cost of a backup internet connection is not worth the gamble that maybe the system may be down, stop and think about what your sales are per hour and per minute. While you can easily determine those sales reviews not realized when the internet is down, how to do you measure potential clients that moved on to the next site?
Synergy is the Answer
If you are debating the option to get a backup internet connection you may want to consider WAN optimization management. This will allow the two internet connections to be bonded so that you are using both all the time, boosting your current speed without adding substantially to the cost.
Having a backup internet connection that you don’t use is never an effective option. However, with a managed WAN optimization program you can take full advantage of both while never having to worry about any downtime, missed sales, or web pages than fail to load and make you money.
