With online technology becoming more prevalent daily, many real estate asset management companies are using Facebook as a way to stay engaged with tenants, prospects, and nearby businesses. How does one go about creating a successful Facebook page, and what elements should it include? Here are some tips to consider when creating your page.
Follow Facebook Rules
Facebook does not allow businesses to post business profiles. These pages can be removed for violating policy, so find out what is and what is not allowed on Facebook. You can set up a fan page instead.
Have Others Fan the Page
Property managers who have their own personal Facebook profile can fan the page and then have their friends and family fan it as well. If there are many local businesses nearby, connect with them and have them fan the page as well. Make it easier to fan the page by adding links to the property website.
Encourage Participation
Make the Facebook page exciting. Tell everyone who enters the property management office about the page. Make it part of your daily conversation. Request that staff members fan the page as well. Add promotions that are unique; ones that give away money may be more exciting, but they do not encourage loyalty. Encourage feedback by using polls to gauge others’ opinions. Respond to every comment made on the fan page, even if it is negative. This will build trust between yourself and the local community.
Drive Traffic
This is the most profitable part of Facebook for companies that provide real estate asset management. Connecticut property managers can include a link to the property management website on their business fan page. When users click it, they will be taken to the website where they can see properties for rent. This is a free and easy form of advertising.
Facebook is just one of many ways to market a property. It can also be used as a tool to engage tenants.
