Ever notice a particular brand of laundry soap sitting on a grocery store shelf in a television sitcom? How about a high-end car during a stunt scene in an action show? Perhaps a glimpse of a particular snack food on a video prompted a trip to the store? Those cameo appearances are carefully planned marketing efforts. If you noticed them, you can clearly see that brand placement on TV works.
Brand placement on TV is a powerful marketing tool that can help your company boost its appeal while also having the potential to grow sales in a very big way. When you work with a branding firm to gain product placements to go along with other awareness efforts, your brand’s recognition value can go through the roof.
Why Product Placement Works
Brand placement on TV is a lighter approach to advertising then buying commercial time. Rather than push “buy our product” messages, this softer touch works by gaining valuable recognition for your product, service or even just your brand logo. When viewers spot your products on their favorite television shows, they associate the product with the show and/or its famous actors. The end result is a wonderful public relations boost that can benefit your brand now and in the future.
While most product placement spots do cost you money, just like an advertisement would, they are incredibly valuable tools to use along with other branding efforts. By simply boosting recognition, these spots can bolster overall branding and advertising efforts.
Placements Should Only Play a Supporting Role
While brand placement on TV can help your product or company gain good will, which can translate to sales, this type of marketing shouldn’t be the only tool in your box. Consider your overall branding efforts like a cast in an ensemble television show. A good ensemble show works well because of the sum of its parts – not just because of one particular person’s abilities and efforts. Brand marketing is very much like this.
In order to gain the full benefits, you need a complete ensemble that includes:
- Traditional advertising methods – These might include print, television and radio campaigns.
- Social media branding – Your product, service or company should also be active online where many customers flock these days. Create a presence here that enables your customers and potential customers to “connect” with you and you will have added a very smart cast member indeed.
- News coverage – While it’s not likely you’ll manage to get your company in the news every day, positive coverage can go a long way toward boosting your sales and recognition.
Brand placement on TV can boost your recognition factor in a big way. When used in conjunction with other branding efforts, it can be an especially powerful tool for increasing sales and consumer buzz.
