Search engine optimization (SEO) is important for local businesses because Google wants to provide the most relevant search results to its users. It does this by ranking websites based on how useful they are to searchers.
If you want to rank high in local searches, you need to optimize your website for local search results. This means optimizing your content, meta tags, title tags, URL structure, etc.
This post will cover the basics of technical optimization for local SEO services in Minneapolis.
What is technical SEO?
Technical SEO is the act of making your company website structurally sound via coding and other techniques. The goal is to make sure that your site is optimized so it can be found easily by both humans and machines.
The following sections are considered basic technical SEO concepts:
- Page speed
- Mobile friendliness
- Schema markup
- Structural issues
- And more
Without technical optimization, a website is going to be nearly impossible to find for key queries your customers could be searching. Because of this fact, local SEO services in Minneapolis start with technical optimization to ensure that your business has a chance at being found online.
Why should I care about technical optimization?
Content, media and other design features will be rendered ineffective without proper technical SEO. If you don’t have a solid foundation for your site, then you won’t get any traffic from search engines.
In addition, there are some specific benefits to having a technically optimized site:
- Search engines like Google love sites that load quickly.
- Mobile-friendly sites tend to perform better than their desktop counterparts.
- Schema markup allows search engines to understand what information is available on your page.
In other words, technical SEO work is a bare minimum to help your company website start ranking and converting visitors into leads and sales.
