Whenever you send out official letters, your company letterhead becomes the first impression that your recipients get of your company. Yes. It is a reflection of your company and your business. It is part of your brand and therefore provides formal and professional appeal to all who receive your mail. It must be thoughtfully designed and where possible you should ensure that you contract professional letterhead printing if you are to get stunning results. Not only will a well printed letterhead speak of your professionalism as an organization it will also add significance and credibility to your correspondence and your business.
First impressions often last long and imprint themselves on the persons mind. It is no different for your potential clients or the people that you are prospecting for future business. If it is designed efficiently and printed professionally, your letterhead will make the kind of impression that causes one to want to know more about your company. The impression that the customer gets will help them form an opinion about you and your company and will go a long way in growing your business and increasing your sales. If the impression they get is poor, then you are likely to lose your prospect even before you meet them.
To get quality letterhead printing you will need to select a printing a service that can offer you the quality you are looking for. Find one that has a reputation or flexibility and excellent results. You do need to remember though that an excellent printer will only print what you have designed. The design work needs to be top notch. In order to create a letterhead that will catch the eye of your readers you will need to consider the design layout of the overall letterhead, the colors used and your choice of paper. Remember that your company colors are part of your brand identity so you want to stick with the colors that your organization identifies with. People tend to form associations between colors and companies and using a different color will only serve to confuse your clients.
Whereas the colors you choose will draw in the eye and create interest, the amount of color is also important. How much color you use will affect the entire layout of your letterhead design. Design the letterhead with color balance in mind. The type of paper you select for letterhead printing will need to be of the best possible quality. High quality paper will look more formal, feel better to the touch and the surface of it will be better for printing. Remember to use your logo on the letterhead. It will make your look more credible as a business.
Letterhead printing is alive and well and is a great way to enhance the credibility of your business. Your letterhead is the first impression you make to your prospects.
