The point of having a website for your pest control company is to generate leads – people in your local community who need your service. It’s about building your business and generating greater success. However, if your efforts are not delivering the results that you need, a few pest control lead generation tips can help.
Get Social
Have you built a presence on social media yet? More and more people are turning to sites like Facebook not just to connect with their friends and colleagues, but to find local businesses. Did you know that Facebook is coming to be used more and more as a search engine in its own right? A Facebook business page can be a powerful tool, even allowing you to generate customer reviews and testimonials.
Build Specific Landing Pages
If you are investing in digital marketing campaigns, you’ve taken the first step toward pest control lead generation. However, if you’re just dumping those visitors at your homepage or your contact page, you’re doing things wrong. Make sure that every campaign has a separate, defined landing page to make your results more measurable.
Track Your Results
Building on that last tip, you need to make sure you have the systems in place to measure the results of your pest control lead generation efforts. How many visitors came to your site from Facebook? What about your PPC ads? What about from Twitter or from your Google My Business page? Make sure you can measure traffic flow and traction so you can focus on those traffic sources that matter most.
Get Them to Opt In
One of the most powerful tools in your marketing arsenal is your mailing list. However, you cannot reach your audience if you don’t get them to opt into giving you their contact information. Each landing page tied to a marketing campaign should have an opt-in form that allows your visitors to give you their name, email address, and other important information. You will likely need to incentivize this – give them a reason to hand over their contact information and you’ll get better results.
As you can see, there are quite a few things that can be done to improve pest control lead generation results. If you’re struggling, we invite you to get in touch with us at Best Pest Marketing. You can reach us at 866-319-2055.
