A business’s success is determined in no small part by how well it communicates with its customers, and signage is one of the most important communication tools a retail business has at its disposal. Signs are important not only to identify a store from the outside but also to direct customers inside the store. Good signs help customers find their way around and draw attention to featured items and sales. However, poor use of signage can detract from a customer’s experience and hurt a business’s profits. The following are some expert tips from a Sign Company in Arlington, TX.
• Tip #1: When deciding what messages to put on signs, consider what will be most helpful from the customer’s point of view. Directional signs should be a priority, along with signs that point to special sales or brand new merchandise.
• Tip #2: Brevity is the soul of wit. Your customers don’t have the time or the inclination to stand still and read a sign in a store. Use short words or phrases and clear, simple graphics to communicate information as efficiently as possible.
• Tip #3: Choose a font for its readability. Clean lines in a large font work better than a more ornamental style, and the font color should contrast sharply with the background. The best text colors are generally black, white, and red on a highly contrasting background. In considering color, though, you also want to be consistent throughout the store and if possible, include the colors associated with your logo.
• Tip #4: Consider the location of each sign carefully. Interior signs should be placed at or just above eye level, they should avoid glare from lights in the store, and they should be unobstructed by other items or displays.
• Tip #5: Avoid using a lot of signs in one place. You want to attract rather than distract your customers’ attention. Too many signs give the store a cluttered appearance, and the customers won’t get a clear message.
Some other things to consider are keeping your messages friendly and positive and using humor to create memorable messages. For more advice about creating the most effective signage for your business, contact a Sign Company in Arlington, TX. One company that has been in the business for more than 40 years is Legacy Signs of Texas.
