In towns across America, craft distilleries and breweries are doing a booming trade, and interest in locally made beers and spirits is rising. Between the culture of craft beverages and quantities of advice available online, there has never been a better time to start your own distillery or brewery. Keep in mind that you are catering to buy-local enthusiasts, so it’s a good idea to maintain a policy to buy America made products yourself.
When you head out shopping for even the most mundane items, you face a bamboozling array of products sporting American flags and touting all-American authenticity. Markets are rife with deceptive labelling, so as you launch your brewing or distilling venture, keep your eye out for the “Made in America” sticker, which the Federal Trade Commission has reserved for products whose components are primarily made in the United States.
Don’t be fooled by labels such as “Assembled in America.” Products with the former label do in fact provide work to American laborers who perform the assembly, but there is no guarantee that you buy America made products when you purchase equipment with this label.
Production and safety are two key targets in craft breweries and distilleries, regardless of size. In selecting your equipment, consider your intended rate of production and the degree to which you want the system to be automated. Once you choose the system that best suits your needs, review the contract with the manufacturer. Check to make sure that the system’s production capacity is enforceable. As you begin your enterprise, you will want to work closely with the manufacturer, which is much more feasible when you purchase from a local supplier.
If you are braving the entrepreneurial waters of local craft brewing or distilling, remember that although sourcing exclusively from local businesses can be challenging, when you buy America made products, you enjoy high product quality and safety and support local businesses and workers.
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