When looking for new methods to advertise your business, it is essential to come up with an elevator pitch (a very short sales pitch). Research shows the average attention span of an adult is between six and eight seconds. This is all the time one has to get someone’s attention. If you are unable to engage them, then you have only over one minute to sell them on your product or service. Investing a small amount of time to develop an elevator pitch, can generate a return on investment is going to pay a lot of dividends in terms of creating business opportunities.
You need to leverage your community. It is not necessary to think big when it comes to marketing efforts. It is however vital to know what goes on in the community. Know your ideal clients and also think of how and where it is they spend their time then look for an opportunity to meet them; For example if your community are avid book readers you can print bookmarks and then leave them at the local library. It is out of the box ideas like these that can really get people’s attention.
It is a good idea to put together a group of non-competitive businesses in your area to cross promote. This can also be done by using fliers, coupons, online links, social media and promotions. Through collaboration with each other, you will be able to enlarge your client base since you will be getting to new people.
You have to network. There is no better way to build a business other than getting out there to shake some hands and get to know people. This will demand a lot of time and commitment and does not provide immediate gratification. A good network is one of the best assets which any business person can have.
Most people do not like giving a speech. There are a lot of organizations which are looking for subject-matter experts, SME’s are people knowledgeable in specific subjects, who can present to their groups. You should volunteer since one does not have to be a pro as long as the information which is shared is useful and helpful to the audience. The more you do it, the easier it will get, and soon, you will be a credible authority in your field.
Ask for referrals. Most people say they are more than willing to provide a referral if they are asked but very few people take the initiative to do it on their own. This is the best way to get new customers. It is also cheaper to keep a customer than it is to get a new one. Be sure to start building relationships.
When starting a new business from scratch you will be expected to do this on your own or hire outside help. If your new business is a good franchise, like the ones offered at Spa On The Go, the franchise itself can help you locally and even do a lot of the advertising for you. You can also visit their Facebook for more information.
