Business cards are an extremely important part of networking, marketing and branding. A well-designed business card stands out, makes a positive impression and creates a lasting memory of you with the people you meet. It is a great way to market yourself to people you meet in a subtle yet meaningful way.
There are different factors to consider when it comes to business card printing. You will find thousands of printing companies, retail outlets and even online websites offering business cards in Chicago, but not all offer the same quality of service.
Ideally, look for a professional business card printing service that has a team dedicated to design assistance as well as printing services. This is a perfect way to tweak your existing or self-developed card design or to have something completely new developed by graphic artists and marketing experts.
Colors and Fonts
The choice of colors and fonts on any business card is always a component of the type of business and the type of individual. Your business cards should match your profession as well as your personality to make a lasting impression on the people you meet.
Bold and vibrant colors look great on business cards, but so does the always elegant black on white combination. If you are using colors, use them wisely and don’t overload the card and make it difficult to find the important information.
Font choices should be focused on readability. Themed fonts and calligraphy may look unique and interesting, but it can also make it very difficult to read phone numbers, names and even website URLs.
Type of Cardstock
Many of the low-cost, do-it-yourself online types of business card printing services offer such low prices because they use low-quality printing equipment and cardstock. The print will not be crisp and clear, the colors may appear to bleed or fade, and the card itself will feel flimsy and light.
With a professional service, you can choose your cardstock from a heavier weight to a linen texture or even a glossy type of card. These services can also offer raised print, which is a nice way to highlight specific information on your card both visually as well as through the actual feel of the surface of the card.
Each of these elements adds to the look and the message your business card sends. By working with a professional printing service in Chicago they can draft a business card, show you samples of the colors, fonts and cardstock and give you options to create just the business card you want to hand out.
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